Download FREE
white papers

Contact Us
For registration enquiries,
Email Email Customer Service
Telephone +65 6514 3180
Fax +65 6733 5087

Sponsorship Opportunities
For 2010 Sponsorship Opportunities:
Catherine Wong
Regional Director – Sponsorship

Tel: +65 6835 5128
Fax: 65 6733 5087
Email: click here


Connect with us

Please join our Mobile Financial Services Asia LinkedIn Networking Group for more opportunities

What Participants Said
About The 2009 Event

Organised by
Agenda

Day One

Day One: 25 May, 2010
08:30 Registration & Opening of Deal Making Matching Requests
09:00 Chairperson’s Opening Remarks
Kelly Kay, Member of the Board of Advisors, Electronic Money Association, UK
09:10 Mobile Financial Services - Why Now is the Time to Move into Mobile Solutions
  • Where does Deutsche Bank (DB) stand? - objectives and strategy around mobile payments
  • DB's Mobile4 Cash: Mobile payment solutions in key market segments
  • B2B Corporate Mobile Solutions - Why should corporates move to mobile solutions?
  • Global Mobile Remittances - ‘Bank the Unbanked’
  • Mobile partnership: Identify the winning players and explore partnering strategies with these parties

Rob Jonker, Director, Senior Product Manager Emerging Payment Streams, Deutsche Bank AG, The Netherlands

Deutsche Bank offers secure mobile payment and mobile remittance services from any mobile device with any network, via a partnership with Luup. Deutsche Bank is planning to integrate m-payments into its merchant acquiring and private banking solutions. For B2B transactions, Deutsche Bank will combine m-payments with its corporate cash management solutions.

Strategies for Success in Mobile Financial Services
09:45 Challenges & New Opportunities in Mobile Money Transfer - A Case Study on the Implementation of GCASH
  • Top 3 challenges for MMT
  • How can mobile banking be more successful
  • How can multi-sided networks be increased
  • Leveraging on existing infrastructure to develop the network

Joanne Avendano, Technical Group Head, G-Exchange Inc, Philippines

G-Xchange, Inc. (GXI) pioneered a revolutionary model in cardless and cashless m-commerce services “GCASH”, launched in the Philippines (October 2004). In just 5 years, GXI has established a wide network of more than 18,000 exchange outlets, the biggest in the Philippines that can process GCASH transactions including remittance payouts. Realtime interfaces with global remittance players & mobile money operators have also been created in over 30 countries

10:20 One Size Does Not Fit All - Selecting the Right Business Model as a Critical Success Factor for your Mobile Strategy
  • Changes in the internet and mobile environment
  • Establishing a new bank on the mobile environment - why?
  • Jibun Bank’s strategies & business model
  • Reviewing possible product and service offerings - what more do customers wish to do on this channel?
  • Business performance and forward goals

Takeo Tohara, President and CEO, Jibun Bank, Japan

Jibun Bank works on an All-Mobile Business Model, where its services have been designed so that customers can handle heir finances exclusively by mobile phone. Launched in July 2008 by Bank of Tokyo Mitsubishi UFJ (BTMU) and KDDI, Japan’s second largest telecoms carrier, Jibun Bank has attracted 900,000 accounts and 14 billion in Japanese yen deposits (approx US$1,550 million).

10:55 Morning Networking Refreshments
Regulatory Hurdles & Potential Pitfalls
11:15 Mobile Financial Services in Developed and Emerging Markets - ‘Now or Never’?
  • Overview of upcoming trends and adoption of mobile financial services globally
  • Differences between the developed market and emerging market needs
  • Examples of implementations and who will be the winners? Banks / operators / others?
  • Regulatory approaches and what’s preventing large scale rollouts?

Kelly Kay, Member of the Board of Advisors, Electronic Money Association, UK

11:55 From Internet Banking, to Mobile Banking, to Wireless Digital Home Banking
  • 2010 consumer technology trends fuelling demand for new devices
  • How will a new consumer electronic device revolutionize banking from the home?
  • Which consumer segments are likely to adopt the service?
  • What are the design considerations?

Rocky Scopelliti, Head of Banking, Finance & Insurance – Industry Development, Telstra, Australia

Telstra has achieved a series of firsts in mobile financial services, including the launch of Australia's first NFC Contactless Mobile Payment pilot with NAB and Visa in 2007 and enabling NAB to be the first bank to deploy voice bio-metrics for authentication in 2009.
12:30 Will Regulations Keep Pace with Mobile Financial Services Developments?
  • Lack of harmonization & entrance restrictions within the mobile financial services space ie encryption regulations, licensing & certification issues
  • Should the regulation vary depending on who is providing the services?
  • Which are the implications for equality and competition?
  • Regulator concerns & expectations for mobile financial services provision
  • Movements in 2010 towards regional provision of mobile financial services
  • How can regulators work together with industry stakeholders to develop this channel?

Moderator:
Liisa Kanniainen, Executive Director, Mobey Forum, Finland

Panellists:
Martin Strommer , Director, Business Development, Mobile Solutions, Home & Networks Mobility, Motorola Asia, Australia

Dr Peter Lovelock, Director, Telecom Research Project (TRP), Singapore

Rocky Scopelliti, Head of Banking, Finance & Insurance – Industry Development, Telstra, Australia

13:00 Networking Lunch and Deal Making Matching Requests
14:00 Chairperson’s Opening Remarks

Rohit Dadwal , Managing Director - APAC, Mobile Marketing Association (MMA) Singapore

Winning Customer Acceptance & Adoption
14:10 Driving Customer Acceptance for your Mobile Channel
  • Mobile ’s new role as the preferred delivery channel of financial services
  • Business and technical factors to be considered
  • Customer acceptance and market dynamics
  • Our experience since 1999 in the mobile channel
  • New trends in mobile banking for 2010

Makoto Shibata, Principal Analyst eBusiness & IT Initiatives Division, Bank of Tokyo Mitsubishi UFJ, Japan

The Bank of Tokyo-Mitsubishi UFJ (BTMU) is the largest commercial bank in Japan, with about 40 million retail customers. BTUM has been providing mobile banking since 1999 as a part of their direct banking services. In 2008, BTMU partnered with KDDI, Japan’s 2nd largest mobile carrier, to create a new all-mobile bank, Jibun Bank.

14:45 Optimising Adoption through Accurate Assessment of Customers’ Preferred Services
  • Identifying preferred services needed by your customers according to comfort levels - research, pilot tests
  • Implementing best strategy to provide the right applications & to sell the right benefits to customer segments ie multi layered strategies
  • Finding the right balance in a PushPull mobile channel strategy

Dr Peter Lovelock, Director, Telecom Research Project (TRP), Singapore

15:20 Mobile Remittances & Mobile Commerce - How do they Shape up?
  • Where do the biggest opportunities lie in the mobile space - remittances or commerce?
  • Where do money transfer organisations fit in this space?
  • Channel migration trends and demand levels for services/ application
  • Cost management and profitability considerations
  • Flexibility for expansion of financial services availability & delivery

Moderator :
Neeraj Bansal, Executive Vice President, Business Development & Co-Founder, MPOWER Mobile, USA

Panellists:
Rohit Dadwal, Managing Director - APAC, Mobile Marketing Association (MMA) Singapore

Ichwansyah Putra, Product Development Manager, Mobile Commerce, Indosat, Indonesia

Enrique Beza, Head of Mobile Money Transfer, Etisalat, United Arab Emirates

Yvonne Cheong , Vice President, Consumer Financial Services, Delivery - Head, Internet & Mobile Banking, OCBC Singapore

15:55 Afternoon Networking Refreshments
Mobile Money & Remittances
16:25 Growing Mobile Channel Strategies in Line with Customer Expectations - Mobile Banking to Cross Border Remittances
  • Indosat mobile banking implementation since 2005
  • Indosat Mobile Wallet - creating m-commerce for both banked and unbanked customers
  • Addressing cultural issues - what customer outreach approaches have proved successful?
  • Movement towards cross border remittances - status of central bank regulations
  • Business models - how do we address m-commerce system interconnection & interoperability for cross border transactions?

Ichwansyah Putra, Product Development Manager, Mobile Commerce, Indosat, Indonesia

Indosat, the 2nd biggest cellular operator in Indonesia, always innovates to develop and deploy network systems with features for its customers. After launching the first mobile banking services in Indonesia (2005), it is working on other innovation services, including mobile wallet, which contains services such as buying, bill payment and remittances

Mobile Commerce & Payments
17:00 Crossing the Chasm: Driving Mobile Payment Adoption
  • Understanding customers’ / merchants’ needs and concerns for m-commerce/banking
  • SingTel’s m-commerce response to the market
  • Critical Success Factors
  • SingTel MobileP@y (launched on 09-Nov-09)
  • 1st Merchant - LTA
  • Service - Buy & Enquire e-Day Licence via mobile
  • SingTel’s Value Propositions
  • Key takeaways
  • Addressing customer concerns and matching merchant needs
  • Making mobile payment device and telco agnostic to drive mobile payment adoption
  • Future proofing technology to drive mobile commerce

Lena Tan, Product Manager, Consumer Products - Mobile, SingTel, Singapore

SingTel MobileP@y is a new innovative service which allows customers to make transactions payments directly from their mobile phones. Authenticated with its state-of-art system, without external hardware or cash intervention, it provides customers with convenient management of payments in one mobile device and merchants a new delivery channel with the ease of month end settlements.

17:35 Cash Going Mobile - Will the Mobile Channel Replace Hard Cash?
  • Mobile payments & mobile commerce: how far has the industry advanced?
  • Has the acceptance threshold been crossed for mobile transactions?
  • Getting the merchant/retailer on board
  • Best commercialisation strategies in market
  • Making m-commerce/m-payments profitable

Moderator:
Rohit Dadwal, Managing Director - APAC, Mobile Marketing Association (MMA) Singapore

Panellists:
Rob Jonker , Director, Senior Product Manager Emerging Payment Streams, Deutsche Bank AG, The Netherlands

Teppo Paavola, Vice President, General Manager of Mobile Financial Services, Nokia, USA

Craig Richman, Director, Mobile Payments, Emerging Products & Technology, Visa Worldwide, Singapore

Stanley Tan, Chairman and Acting CEO, Global Yellow Pages, Singapore

Lena Tan, Product Manager, Consumer Products - Mobile, SingTel, Singapore

18:05 Closing Remarks & End of Day 1
Networking Drinks and Final Submission of Deal Making Matching Requests

 

Day Two

Day Two: 26 May, 2010
09:00 Chairperson’s Opening Remarks
Dave Birch, Director, Consult Hyperion, UK
Mobile Channel Strategies - Partnerships & Alliances
09:10 Cash Goes Mobile - Innovative Partnering and Consumers for Today’s Mobile Ecosystem
  • How will customers interact with Nokia’s m-channel?
  • How will mobile financial services move towards more cost effective banking?
  • Nokia’s vision and strategy in the new cross industry ecosystem
  • Taking parts of the large size of cash transactions into electronic transactions
  • What’s the future view for this space?

Teppo Paavola, Vice President, General Manager of Mobile Financial Services, Nokia, USA

Nokia Money is the new mobile financial service, which offers consumers mobile device access to basic financial services - the first pioneered by a mobile device and services company. Launched in September 2009, this service is now being rolled out in emerging markets. Its focus is on an open ecosystem and is unique in that it is not tied to a single bank or carrier and can support people with no other banking access.

09:45 How Partner Selections Make or Break the Mobile Channel Strategy
  • The critical importance of tying up with the right partners
  • Types of partnerships and how to find your ‘right’ partner?
    - criteria for successful partnerships
  • Managing partner relationships and deliverables to get to a win-win scenario - ‘who owns the customer?’
  • Best examples of good working partnerships/collaborations

Rajesh Yohannan, Head - eBusiness & Direct Banking, Asia Pacific, Citi, Singapore

Citi has been rolling out mobile initiatives globally, utilising partnerships & collaborations to implement its mobile banking & mobile payment services for customers in Hong Kong, the United States, the Philippines, Singapore and China. Partners have included SK Telecom, Vodafone, Visa, VIVOtech and more

Reaping Opportunities in Channel Migration for Mobile Payments
10:20 Can the "Bridging Technologies" Help Mobile Contactless Payments Take Off?
  • Why has the progress halted in the commercial roll-out of mobile contactless payments?
  • Which are the options for Banks to offer mobile payments to end users?
  • The "Alternatives for Banks to Offer Secure Mobile Payments" White Paper published by Mobey Forum
  • Which are the remote mobile payment opportunities for Financial Institutions?

Liisa Kanniainen, Executive Director, Mobey Forum, Finland

10:55 Morning Networking Refreshments
11:25 Mobile Remittance Ecosystems & Views from Africa/Middle East
  • Overview of project & partners involved
  • Opportunities & challenges
  • Forecasted results and actual results (stages or end of project – numbers/percentages) bottom line improvements?
  • Key learning points and how does this apply to other markets

Enrique Beza, Head of Mobile Money Transfer, Etisalat, United Arab Emirates

Implementation Technologies & Securing Mobile Transactions
12:00 Managing Security Considerations for Improved Customer Confidence
  • How is the mobile channel different from existing channels?
  • How the risk analysis process directs expenditure more effectively than newspaper headlines!
  • Some examples and experiences of using mobile to provide or enhance security
  • A discussion about future directions: phones, biometrics, cryptography and tamper-resistance
  • Will operators be able to make security into a business or should they focus on the smart pipe?

Dave Birch, Director, Consult Hyperion, UK

12:35 Planning and Designing to Optimise Functionality for Both Providers and Customers
  • Celcom AirCash key objectives and types of services offered
  • Key challenges and design considerations
  • Key technological and behavioural factors for design considerations
  • Balancing the Security demand and Ease of Use
  • Integration challenges to another networks and third parties
  • Selecting the best channels and key touch points
  • Opportunities for consumers and how it simplifies their daily lives

Mahzan Mahfudz, Vice President, Product Innovation, Celcom Malaysia

Celcom AirCash is the region’s first USSD based Mobile Financial Service, enabling over 10million customers to perform financial transactions conveniently, instantly and securely over their mobile phones. The “virtual mobile account allows all Celcom subscribers to transfer / remit money and reload airtime to other users / overseas, pay bills and perform basic enquiries
13:05 Networking Luncheon
Pilots and Commercialisations
14:00 Chairperson’s Opening Remarks
Tony Poulos, Sector Head - Revenue Management, TM Forum, Singapore
14:10 Selecting the Right Mobile Platform Enabler for Increased System Flexibility
  • What technology as vehicle to enable mobile financial transactions
  • Handset sophistication (hard for bank to do mass roll out due to large differences in various markets)
  • Technical requirements & what technology can allow to provision of different types or services
  • Multiple OS (tied to phone, regional settings, charge per download etc)

Martin Strommer, Director, Business Development, Mobile Solutions, Home & Networks Mobility, Motorola Asia, Australia

14:45 Reviewing M-banking Services Offered to Wholesale Bank Clients
  • Overview of Standard Chartered’s initiative
  • Key security considerations faced by banks / that need to be overcome in rolling out a mobile financial service
  • Opportunities & challenges relating to:
  • Time to market
  • Meeting Security Requirements
  • Ease of use and adoption
  • Commercialization
  • Key learning points and moving forward

Naresh Vyas, Global Head, Channels, Technical Solutions Delivery, Global Technology and Operations, Standard Chartered Bank, Singapore

Standard Chartered was the first bank to offer an application for Mobile Authorisation, enabling on-the-go corporate treasurers to access electronic banking facilities while providing a secure means of authorising financial transactions with their mobile phones. Straight2Bank Mobile delivers greater speed and convenience to the treasurer as this is a fully mobile application to access electronic banking facilities while providing a secure means of authorising financial transactions with their mobile phones. Straight2Bank Mobile delivers greater speed and convenience to the treasurer as this is a fully mobile application.

15:20 Applying On-Site Technology & Mobile POS Payments in your Mobile Strategy
  • Key issues that need to be overcome in rolling out an on-site mobile service
  • Need for high investment to build
  • Addressing unstable/inconsistent standards
  • Commercial implementations

Bin Zhang, General Manager, Union Mobile Pay (UMPay), China

Union Mobile Pay is the leading mobile payment services company in China. UMPay has the only mobile payment platform with direct connections to CMCC and covers the main banks in China. With an impressive user ramp up from 10 million (June 2006) to hundreds of millions by December 2008, it anticipates significant future growth

15:55 Afternoon Networking Refreshments
Future Prospects and Growth Predictions for Mobile Financial Services
16:25 Future Models for Mobile Banking
  • How are banks progressing with provision of MFS in South East Asia vs global?
  • Key motivating factors for financial institutions
  • Case study examples of channel migration in banks
  • How to deliver universal reach & access via your mobile banking service
  • How will MFS transform banks of the future?

Andrew Parker, Business Development Manager, M-Com, New Zealand

17:00 Looking into the Future of Mobile Financial Services in Asia
  • Why were some initiatives successful and some not?
  • Getting all stakeholders to the same page
  • What’s in the pipeline for 2010 / 2011?
  • Strategising to move the industry forward - what needs to happen

Moderator:
Tony Poulos, Sector Head - Revenue Management, TM Forum, Singapore

Panellists :
Joanne Avendano , Technical Group Head, G-Exchange Inc, Philippines

Makoto Shibata, Principal Analyst eBusiness & IT initiatives Division, Bank of Tokyo Mitsubishi UFJ, Japan

Bin Zhang, General Manager, Union Mobile Pay, China

Andrew Parker, Business Development Manager, M-Com, New Zealand

17:30 Chairperson’s Remarks & Open Floor Deal Making Session
Participants will be matched for appointments in this rapid-fire deal making forum.
18:00 End of Deal Making Session & Summit
Endorsed by

Supporting Association

Official TV Partner

Official Publication

Media PArtners
Hotline: +65 65143180, www.ibc-asia.com